Aki Fukai
Product Designer

About

Hi, I simplify complex digital products in highly regulated markets.

I’m the curious kid asking questions like: Is this a problem worth solving? How do we know? 🤔 → Then distilling and testing educated guesses with prototypes before 👨🏽‍🔬 → bringing them to life in an agile and collaborative way 🚀 → together with product people and software engineers. 🙌🏽  Iteration

Currently, I'm leading the product design for fearless, future-focused startups, scale-ups and corporate ventures, from zero to one and beyond, marrying profit with purpose — for a better future for people and our planet. We make it happen with a finely tuned and scalable team of senior experts at impact collective, starting with just me, product/tech duo or trio at SDGventure.

We ran the entire product and venture building process, transforming JobRad's whatever.works into a scalable, award winning B2B SaaS platform.

And we led the development of Henkel venture PlasticPlan, a data platform using AI to audit packaging data in support of circularity and climate goals.

Previously, I was responsible for driving enfore's product design with precious design studio to empower small businesses at the POS and online across multiple devices.

I also was the design partner to build and run a group scheduling product from scratch. I lead the product at the OTTO Group fintech collect.AI (built at Liquid Labs). And before that I helped renowned and international enterprises, ventures and agencies in Germany and Switzerland to architect and design their digital experiences and services in a broad range of industries.

I believe technology should follow a clear purpose and based on this, give people super powers to feel and do better in their lives.

Get in touch

Selected Products

Corporate Ventures & Company Building

Startups

  • Hello Meet App — Partner and Product Designer · Finding time together made simple.
  • enfore (a product of NumberFour AG) — Sr. Product Design · Your local business, digitized (POS system)
  • Netbreeze Social Media Summary (acquired by Microsoft) —  Complex B2B to B2C product, empowerd by machine learning and NLP

Enterprise Software Solutions

eCommerce, Marketplaces & Portals

Expertise

in Product Discovery

  • User & customer journey mapping
  • (Wardley Map inspired) Assumption mapping & testing
  • User/customer jobs mapping & user testing (JTBD)
  • Event storming
  • User experience consulting
  • Information architecture
  • User flow, wire flow & wireframe design
  • Product development
  • UX & usability audit
  • Lo-Fi to Hi-Fi prototyping
  • Prototype based assumption testing & validation

in Product Delivery

  • Interaction design
  • User interface design
  • Design systems (design tokens) & fluid/responsive UI-Kits
  • Pair designing & programming
  • Visual design
  • Digital branding

in Design Leadership

  • Hands-on leadership in product design
  • Strategic alignment and guidance across teams
  • Stustainable UX & UI design hiring
  • Coaching
  • Mentoring

Means, not ends

in B2B, B2B2C, B2C and C2B context

  • Responsive web applications
  • Native mobile apps
  • Mobile first web apps (PWA)
  • Point of Sale (POS) systems and applications
  • Multi device platforms
  • Enterprise applications
  • Multi-lingual apps, online-shops & platforms
  • Large content managed responsive websites

Industries

  • Corporate Ventures & Company Building
  • Greentech & Renewable Energy
  • Sustainability Startups
  • CircularityTech
  • OpTech & HR Tech
  • Cloud Based Enterprise Software
  • Fintech
  • Point of Sale (POS)
  • Social Software
  • IT / Information Technology
  • ChemTech
  • Consumer Goods
  • Telecommunication / ICT
  • Transportion
  • Automotive & Mobility
  • Marketplaces & Classifieds
  • eCommerce
  • Live Events